Leonardo De La Rocha – Medium

Leonardo De La Rocha

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Inclusive Design for the 2023 Lunar New Year

Hopping and pouncing into the new year with two furry zodiacs

Dec 24, 2022

2023 is The Year of the Rabbit and Cat

Dec 24, 2022

The Art and Science of Building Growth Design Organizations

Shortly after joining SimplePractice in the Spring of 2023, I found myself contemplating a question that has haunted our industry since the…

Dec 8

The Art and Science of Building Growth Design Organizations

Dec 8

I agree that thoughtful, actionable feedback is a manager's responsibility concerning the team they…

Sep 12, 2023

Sep 12, 2023

Phase Gates for High Alignment and High Autonomy

Stops in Spotify Advertising’s product development process to make organized chaos less chaotic

May 28, 2022

Phase Gates for High Alignment and High Autonomy

May 28, 2022

Joining Spotify Ads Design will change your career. And here’s why.

They say timing is everything in order to experience the best that life has to offer. But the irony is that we often don’t know it until…

Jan 25, 2022

Spotify Advertising Design

Jan 25, 2022

A leader’s checklist for inherited orgs

Framed as an ordered list of to-dos, here’s some guidance around stepping into to lead new inheriting teams.

Aug 26, 2021

A leader’s checklist for inherited orgs

Aug 26, 2021

Amazing Design Crits

Design critiques (crits) are a fundamental part of the design process. When done well, sharing design work with other creatives is the most…

Jul 1, 2021

Amazing Design Crits

Jul 1, 2021

You're an amazing human and professional that will add so much goodness to the work we're doing at…

Apr 27, 2021

Apr 27, 2021

Published in
Intuit Design System (IDS)

Durable and Adaptable

Intuit’s Framework for a Scaled Design System

Jan 19, 2021

Durable and Adaptable

Jan 19, 2021

My newborn baby boy had heart surgery today.

That headline is probably a little gut wrenching to read. I thought it would be hard to type but it was actually relieving more than…

Jul 24, 2016

My newborn baby boy had heart surgery today.

Jul 24, 2016

Leonardo De La Rocha

Leonardo De La Rocha

Dad, designer, coffee liker, advocate of respectable cocktails. Currently serving Spotify as Global Head of Design for Ads. delarocha.myportfolio.com

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