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Leonardo De La Rocha

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Bringing Fantasy to Life: How AI Art Helped Me Visualize N.K. Jemisin’s Broken Earth

As a design leader in the tech industry, I’ve watched the AI revolution unfold with equal parts curiosity and excitement. But it wasn’t…

Dec 24, 2024

Bringing Fantasy to Life: How AI Art Helped Me Visualize N.K. Jemisin’s Broken Earth

Dec 24, 2024

The Art of Not Losing Your Mind: A Recovering Hothead’s Guide to Patience

As we approach 2025, instead of making the same old resolutions — exercise more, eat better, save money — what if we tackled something…

Dec 28, 2024

The Art of Not Losing Your Mind:
A Recovering Hothead’s Guide to Patience

Dec 28, 2024

The Product Designer of 2025: Five Evolutions Shaping Our Future

As I kick off two weeks of intentional disconnect from work (a gift from SimplePractice for which I’m deeply grateful), I’ve been…

Dec 24, 2024

The Product Designer of 2025: Five Evolutions Shaping Our Future

Dec 24, 2024

The Art and Science of Building Growth Design Organizations

Shortly after joining SimplePractice in the Spring of 2023, I found myself contemplating a question that has haunted our industry since the…

Dec 8, 2024

The Art and Science of Building Growth Design Organizations

Dec 8, 2024

I agree that thoughtful, actionable feedback is a manager's responsibility concerning the team they…

Sep 12, 2023

Sep 12, 2023

Inclusive Design for the 2023 Lunar New Year

Hopping and pouncing into the new year with two furry zodiacs

Dec 24, 2022

2023 is The Year of the Rabbit and Cat

Dec 24, 2022

Phase Gates for High Alignment and High Autonomy

Stops in Spotify Advertising’s product development process to make organized chaos less chaotic

May 28, 2022

Phase Gates for High Alignment and High Autonomy

May 28, 2022

Joining Spotify Ads Design will change your career. And here’s why.

They say timing is everything in order to experience the best that life has to offer. But the irony is that we often don’t know it until…

Jan 25, 2022

Spotify Advertising Design

Jan 25, 2022

A leader’s checklist for inherited orgs

Framed as an ordered list of to-dos, here’s some guidance around stepping into to lead new inheriting teams.

Aug 26, 2021

A leader’s checklist for inherited orgs

Aug 26, 2021

Amazing Design Crits

Design critiques (crits) are a fundamental part of the design process. When done well, sharing design work with other creatives is the most…

Jul 1, 2021

Amazing Design Crits

Jul 1, 2021

Leonardo De La Rocha

Leonardo De La Rocha

Dad, designer, coffee liker, advocate of respectable cocktails. Currently serving SimplePractice as Head of Design. delarocha.myportfolio.com

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